2021 has been a very exciting year for us and there's a lot more good news to come! Firstly, we are so thankful and encouraged by the response to our Fx Track system debut in March. We quickly sold out of all of our inventory and it was very clear that we needed to expedite our production schedule with increased quantities.
We know you folks have been eager to know when new Fx Track is going to be available and we're sorry that we haven't been able to update you sooner.
As luck would have it, our product launch and rapid sell-out co-incided with the post lunar new-year holiday season in China and COVID quarantine requirements our manufacturers had to manage with their staff. This has resulted in delays in both getting production started and estimating delivery schedules. Furthermore, we depend on two different manufacturing partners which produce our track elements. Coordinating the schedules of these two sources adds another layer of complexity and uncertainty.
In any case, the good news is that new inventory of S8 and S32 straight tracks and R72 and R88 curve tracks are currently in full production and we expect to start receiving product very soon at our Hong Kong office! As soon as product arrives, we perform quality inspection and pack the track elements into retail packaging. Retail products are prepared into consolidated shipments to both Canada and Germany for retail distribution. Rather than prepare individual shipments for each product, we are going to consolidate all of the products into one large shipment for sea container shipping. Previously we have used air freight for distribution; however, air freight costs have risen significantly and the size our shipment make this option untenable. Sea container freight costs have also risen significantly; however, it is more efficient and cost effective especially given the size of this consolidated production batch.
The current schedule for product release is as follows:
1. Pre-order sales will start for the S8, S32, R72 and R88 on June 1, 2021 at both the Canadian store and JB Spielwaren (for the EU)
2. Inventory is estimated to ship from Hong Kong in June and arrive July/early August in both Canada and Germany.
3. Pre-order sales will ship as soon as product arrives. Customers should expect to receive products in August.
4. No quantity limits will be imposed on orders, i.e. the 3x items per customer limit will be removed.
Temporary Store Closure
We have been intending to upgrade our online store's e-commerce platform for quite some time. This was made especially clear during robust sales of our Fx Track debut--since our store made several errors in processing orders due to limitations in capacity. Therefore, we are taking this opportunity to migrate our online store to Shopify. During this transition, we will be temporarily closing our store to new orders so that we can focus on making this transition with minimimum disruption. Orders that our currently pending in our backlog will not be affected and will be fulfilled very soon.
The plan is as follows:
1. The online store at fxbricks.com will temporarily close effective May 5, 2021.
2. The store will be transitioned to a new Shopify platform for testing and deployment.
3. The store will re-open June 1, 2021 at 00:00 EST (co-inciding with new Fx Track pre-orders!)
Other Track elements
The R56 and R104 curve tracks are still currently scheduled for tooling and production this summer and we expect to start pre-order sales in August with deliveries in Q4 2021.
The P40 switch track is currently in tooling. Due to its complexity and number of components, its production will likely start in Q3 2021 and we expect to start pre-order sales in Q4 2021 with deliveries hopefully starting in Q4 2021 or Q1 2022 latest.
The motor bogie and other electrical accessories such as the track power feeder and speed controller are currently in detailed design. We are already prototyping some components of these products; however, until we engage our manufacturing partners with final production-ready design assets, we cannot comment on production and availability of these products at this time. Rest assurred we are doing everything we can to expedite the development of these products and make them available for you folks as soon as we can!
We know the motor bogie and metal wheels are key elements to taking the Fx Track system to its full potential. We want to make sure that our motor and power system products are engineered to the exceptionally high standard that not only you expect from us but that we also demand from ourselves.
Since the exciting launch of our Fx Track system on Mar 1, we have been truly blown away by the response and support of our customers. We have nearly sold out of our first production batch of S32 straight tracks in both our Canadian and EU inventories in less than 3 days! We expected a positive response, but we did not expect such a rapid sell out--thank you so much! There are still some small remaining quantities in both the Canadian and EU stores, so if you're still on the fence about placing an order, time is running out before our inventories our completely depleted.
We are already getting our next production runs setup with our manufacturers for much larger production batches of not only the S32 straight track, but also the R72 curve track. We are also going to try to expedite the introduction of the R88 curve and S8 straight track into the product catalog.
For those of you have bought the S32 straight tracks, we have confirmed that they have shipped from Hong Kong to both our inventory locations in Canada and Germany. Once those shipments have cleared customs and have been delivered, we will do our best to get orders packed and shipped as soon as possible. We will ask for some patience since it will take some time to process the large volume of orders.
Once again, thank you so much for your confidence and support of Fx Bricks and our new Fx Track metal track system. We are so proud of the product and can't wait for you folks to get it into your hands into your layouts! In the meantime, we are doing are best to make more tracks and get them to our stores as soon as we can!
On Mar 1, 2021, Fx Bricks will debut the Fx Track System--a new system of L-Gauge metal tracks compatible with 9V and RC LEGO® train track. Fx Track restores all of the key advantages of running LEGO model trains on metal rails, including limitless power, reliable smooth running and more options for control.
The first element available will be the S32 double length straight track, followed by the R72 curve track. More elements such as the R88 curve track and S8 straight track will follow later in the year.
Retail pricing will be as follows:
8832 - S32 Straight Track, 8 pcs : $69.95 USD, €57.95, $87.95 CAD
8872 - R72 Curve Track, 8 pcs: $69.95 USD, €57.95, $87.95 CAD
The S32 straight track offers 9V LEGO® train fans a straight track 33% cheaper than used track from Bricklink!
Great news for European Union Customers: we have partnered with our friends at JB Spielwaren to offer the full Fx Track system product line available directly from their shop! JB Spielwaren is a store for LEGO fans run by LEGO fans--a perfect home for EU customers to check out our new Fx Track system. JB Spielwaren offers fixed flat rate shipping for nearly the entire EU and allows our EU customers to shop with confidence and not worry about unpredictable import fees and shipping delays.
We'll have more news about the timing of our future product releases and availability, in the meantime, stay tuned as we start this exciting new chapter in bringing LEGO train fans a better way to play trains!